New products

A squiggly, wriggly, giggly chum! Bold and blue and curly all over, that's quirky Letty Jellyfish! Letty doesn't sting - she's much too soft! With ...

Leaping up to meet you! Humphrey the Humpback Whale has the coolest frilled fins and scalloped tail - what a stylish swimmer! With soft graphite fu...

Goodnight Winter, Hello Spring! Do you hear that tiny yawn? It must be Hibernating Tortoise. This stretchy wee hatchling has fern-green fur, a toff...

How do you know how heavy Gilbert is? Curvy and cheery with the biggest balleen grin, it's Gilbert the Great Blue Whale! Beautifully blue, with a c...

Too cool for school. Fishiful Pink is wonderfully kooky, wearing colourful print from head to tail! Check out those punky fade fins, bright sorbet ...

Waves and waves of snuggles. Fishiful Orange is a riot of colour with stretchy-soft printed fur! Zany and zingy, this funky fish has cocoa freckles...

Just keep swimming in the big blue! If it wasn’t for those red fins, you might not be able to spot Fishiful Blue swimming around! This squishy swee...

School's out? Party! Loud, proud and utterly adorable, it's Delano Dorado Fish! Rocking an aqua dorsal fin, stitchy flippers and a punky crescent t...

Bobbles and bubbles! There's nothing like a minty knit hat for keeping your mantle mighty toasty! Cozi Odyssey Octopus never leaves the seabed with...

Odell's an ocean influencer! It gets a bit chilly in the ocean sometimes. That's why Cozi Odell Octopus wears a peachy knit beanie on that squishy-...

Submarine snuggles! Cozy Crew Whale digs diving deep into the Arctic waters. But it gets awfully chilly down there! Luckily, this affable lavender ...

Waving hello with a fuzzy flipper! Cozy Crew Seal is a curious splashabout, and can't help hopping aboard! A lollopy lovely in mocha fur, with squa...

Waving from the waves! Merry mariner Cozy Crew Octopus looks so cool in a bottle-green jumper! With salmon-pink fur, a chipper grin and a brilliant...

Where shall we sail today? Cozy Crew Lobster is mellow in yellow, wearing a mustard rollneck jumper. Peachy-pink with squidgy segments, a soft spli...

Skipper says it's time to scuttle! Avast! Cozy Crew Crab has hoisted the mainshell and is ready to set sail! Goofy and gorgeous with big bobble eye...

Give us a great big wave! Oh, hallo! Nice to sea you! Big Spottie Turtle loves loafing on the beach, showing off that splendid-green shell! Rocking...

Prawn to be wild! A dynamo dancer in perky pink, it's Celebration Crustacean Shrimp! Shimmying along in a mustard pompom hat, this rumply rascal ha...

Gotta love a lobster! Celebration Crustacean Lobster is clacketty-classy in soft ginger fur. With a long rumpled back, waggle legs, a fancy fan-tai...

Wave your claws from side to side! What a snappy dresser! Celebration Crustacean Crab wears a jaunty green hat with fuzzy trim and a squishy pompom...

Speedy scuttles and plenty of chuckles! Sensational Seafood Langoustine is a very merry marine matey. Gingery-joyful with soft, foldy segments, str...

Gliding into the spotlight. Talking of magnificent, Wiley Whale is a real sea celebrity! This aqua dandy has chunky cord fur and the fluffiest grey...

Flip-flip, hooray! Super-sweet in salad greens, Tully Turtle is a happy little hatchling! With zingy, flappy, squishable flippers and a bobbly moss...

A lollopy lovely! Tommy Turtle is a kooky companion with splendid seaweed-green fur. This tumbly turtle has a soft, textured shell with a mottled p...

A crustacean sensation! Sensational Seafood Shrimp is pink and perky, jumbling through the deep, deep sea! With stretchy feelers, teeny legs, rumpl...