New products

The biggest smile under the sea! Silvie Shark is all smiles! In soft, short-pile grey fur, Silvie has the biggest, brightest set of fine cord teeth...

The funkiest fish! Riley is one quirky Razor Fish. Bright and bold in orange cordy fabric, Riley has fluffy fins and a nose of iconic Bashful fur. ...

Steals your heart, not your chips! Chip Seagull is a top beach bird. In soft cream fur with dark grey wings, Chip has thin, suedette legs and a dar...

Curvy and cheery with the biggest balleen grin, it's Gilbert the Great Blue Whale! Beautifully blue, with a combed grey belly, half-moon tail and f...

Get tangled up with gorgeous Odell Octopus! A squishy, splendid apricot octopus, she has so much love to give! Smiley and silly, with bright, gloss...

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

Birdling Hummingbird is a summertime sweetie in bold green and cream fur. With a long suedey beak and deep red chin, this lucky softie has a soft f...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Wavelly Wave Inky is huggably chunky in charcoal fur, and we love that swooping back. With a snowy belly, roundy head, sturdy-soft tail and kindly ...

Soothing and squashy in pebble and cream, it's Wavelly Wave Grey! This ocean splasher has a perky split tail, flappy side fins and a huge roundy he...

Wavelly Whale Blue is a mighty marine mate! Splendidly squidgy in deep navy fur, with a cloudy-soft head, cream tum and fuzzy flippers, this chille...

Tumbletuft Turtle is mild and mossy, sitting serenely and having a think! Dreamily soft in gentle sage fur, with a mushroom-cap shell and chunky tr...

A gentle gift for water-babies, it's Sienna Seahorse Soother! This coral-pink seahorse has a cordy mane and fins and the twirliest tail on the reef...

Thoughtful Magnus Manatee is always dreaming up new ideas. What about a mackerel magnet? Hmm, maybe not. With a chunky foldy snoot, squashy paddle ...

Love-Me Lobster is delightfully dorky and full of crustacean cuddles! This joyful chum has suedey heart claws and a matching tail in plum-purple fu...

Gracie Grouper Fish loves to stand out, with eyes as huge and soft as marshmallows! With tangerine fur, bubbly freckles, squishy lips and smooth st...

Cosy Crew Seahorse is ready for duty. Snuggly soft in strawberry milkshake fur, this sweet seahorse has a curly, twirly tail and fuzzy flippers to ...

Join the pod for jumbo cuddles! Sullivan the Sperm Whale is a mighty marvel, gliding through the ocean with a flip of their tail. Mossy-blue with a...

Oh, I do like to scuttle beside the seaside! Ahh, it's so nice to flop on the beach. Spindleshanks Crab has popped out of the rockpool to doze and ...

Here for the lolls! Sigmund Seal is so very smiley, with cream fur covered in scrumptious coffee freckles! This rumply rascal is so laid-back, loaf...