New products

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

Birdling Hummingbird is a summertime sweetie in bold green and cream fur. With a long suedey beak and deep red chin, this lucky softie has a soft f...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Maya Octopus is a seaside sweetie in soft mauve fur. With cordy tentacles and a sweet stitchy smile, Maya is the perfect cuddling companion for sea...

Tumbletuft Turtle is mild and mossy, sitting serenely and having a think! Dreamily soft in gentle sage fur, with a mushroom-cap shell and chunky tr...

A gentle gift for water-babies, it's Sienna Seahorse Soother! This coral-pink seahorse has a cordy mane and fins and the twirliest tail on the reef...

Thoughtful Magnus Manatee is always dreaming up new ideas. What about a mackerel magnet? Hmm, maybe not. With a chunky foldy snoot, squashy paddle ...

Cosy Crew Seahorse is ready for duty. Snuggly soft in strawberry milkshake fur, this sweet seahorse has a curly, twirly tail and fuzzy flippers to ...

Join the pod for jumbo cuddles! Sullivan the Sperm Whale is a mighty marvel, gliding through the ocean with a flip of their tail. Mossy-blue with a...

Oh, I do like to scuttle beside the seaside! Ahh, it's so nice to flop on the beach. Spindleshanks Crab has popped out of the rockpool to doze and ...

Here for the lolls! Sigmund Seal is so very smiley, with cream fur covered in scrumptious coffee freckles! This rumply rascal is so laid-back, loaf...

A scrumptious scoop of strawberry seal. Nauticool Spotty Seal is a fine freckled friend, keen to bark hello! Huggably tubby in sorbet-pink fur, wit...

The North Sea's top model. Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them war...

Leaping up to meet you! Humphrey the Humpback Whale has the coolest frilled fins and scalloped tail - what a stylish swimmer! With soft graphite fu...

Goodnight Winter, Hello Spring! Do you hear that tiny yawn? It must be Hibernating Tortoise. This stretchy wee hatchling has fern-green fur, a toff...

How do you know how heavy Gilbert is? Curvy and cheery with the biggest balleen grin, it's Gilbert the Great Blue Whale! Beautifully blue, with a c...

Too cool for school. Fishiful Pink is wonderfully kooky, wearing colourful print from head to tail! Check out those punky fade fins, bright sorbet ...

Waves and waves of snuggles. Fishiful Orange is a riot of colour with stretchy-soft printed fur! Zany and zingy, this funky fish has cocoa freckles...

Just keep swimming in the big blue! If it wasn’t for those red fins, you might not be able to spot Fishiful Blue swimming around! This squishy swee...

School's out? Party! Loud, proud and utterly adorable, it's Delano Dorado Fish! Rocking an aqua dorsal fin, stitchy flippers and a punky crescent t...

Bobbles and bubbles! There's nothing like a minty knit hat for keeping your mantle mighty toasty! Cozi Odyssey Octopus never leaves the seabed with...

Odell's an ocean influencer! It gets a bit chilly in the ocean sometimes. That's why Cozi Odell Octopus wears a peachy knit beanie on that squishy-...

Submarine snuggles! Cozy Crew Whale digs diving deep into the Arctic waters. But it gets awfully chilly down there! Luckily, this affable lavender ...