New products

If you thought the ocean was quiet, you haven't met Lois Lionfish. A riot of peach and coral fur, with wild flared fins and stunning stitch detail,...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

Cosy Crew Seahorse is ready for duty. Snuggly soft in strawberry milkshake fur, this sweet seahorse has a curly, twirly tail and fuzzy flippers to ...

Oh, I do like to scuttle beside the seaside! Ahh, it's so nice to flop on the beach. Spindleshanks Crab has popped out of the rockpool to doze and ...

Waves and waves of snuggles. Fishiful Orange is a riot of colour with stretchy-soft printed fur! Zany and zingy, this funky fish has cocoa freckles...

Submarine snuggles! Cozy Crew Whale digs diving deep into the Arctic waters. But it gets awfully chilly down there! Luckily, this affable lavender ...

Skipper says it's time to scuttle! Avast! Cozy Crew Crab has hoisted the mainshell and is ready to set sail! Goofy and gorgeous with big bobble eye...

Gotta love a lobster! Celebration Crustacean Lobster is clacketty-classy in soft ginger fur. With a long rumpled back, waggle legs, a fancy fan-tai...

Wave your claws from side to side! What a snappy dresser! Celebration Crustacean Crab wears a jaunty green hat with fuzzy trim and a squishy pompom...

Speedy scuttles and plenty of chuckles! Sensational Seafood Langoustine is a very merry marine matey. Gingery-joyful with soft, foldy segments, str...

Bringing the funk to the briny blue, Neo Fish is bright and bubbly! A squishy fish with sherbet segments in fizzy orange and coral red, Neo is rock...

Divinely dainty in soothing pastels, Sienna Seahorse is a kooky, curly cutie! Squeezably soft in ice-cream pink, with a cordy mane and matching fin...

Do you love your house? Herman Hermit does - so much so, he brings it everywhere he goes! This playful ginger crab is only a nipper, but he's alway...

Crispin Crab is the king of the beach, and loves to parade about - sideways, of course! This rusty rascal has big squidgy claws, bendy legs and a w...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...