New products

Birdling Hummingbird is a summertime sweetie in bold green and cream fur. With a long suedey beak and deep red chin, this lucky softie has a soft f...

Wavelly Wave Inky is huggably chunky in charcoal fur, and we love that swooping back. With a snowy belly, roundy head, sturdy-soft tail and kindly ...

Soothing and squashy in pebble and cream, it's Wavelly Wave Grey! This ocean splasher has a perky split tail, flappy side fins and a huge roundy he...

Thoughtful Magnus Manatee is always dreaming up new ideas. What about a mackerel magnet? Hmm, maybe not. With a chunky foldy snoot, squashy paddle ...

A scrumptious scoop of strawberry seal. Nauticool Spotty Seal is a fine freckled friend, keen to bark hello! Huggably tubby in sorbet-pink fur, wit...

The North Sea's top model. Lazy, loungy and lovely, Nauticool Roly Poly Seal is here! This bluey-grey softy has dreamy, fluffy fur to keep them war...

Leaping up to meet you! Humphrey the Humpback Whale has the coolest frilled fins and scalloped tail - what a stylish swimmer! With soft graphite fu...

Waving hello with a fuzzy flipper! Cozy Crew Seal is a curious splashabout, and can't help hopping aboard! A lollopy lovely in mocha fur, with squa...

Now that's what we call some strong sea style! Harley Hammerhead Shark has a gorgeous chunky head with briny blue eyes on either side! Silvery-soft...

Neo Octopus is fabulous with tangly teal cord tentacles! Divinely soft in purple-grey fur, with a super-squishy mantle, this handy pal has pompom b...

Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific teal, this softy is scrummy to c...