New products

Look out for leaping cows! Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-...

Points across the board! Someone's scrambled down from the tree to say a sparkly hello! Amuseable Star is a dizzy dreamer who loves to waggle those...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...

A flurry of mischief! Amuseable Snowball is the roundest rascal, with dreamy-soft coconut tussles! Nuzzle this tubby bundle of hugs and dream of a ...

A cracking good time! Ready to be the festive highlight of any holiday party, Amuseable Popper will get the festivities started off with snap. Te...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...

Look who’s popped out of the water! Mack Mudskipper is a pioneer – first fish to venture onto land! In high-contrast zingy orange and deep ocean bl...

All ready for the pond party! Cruz Crested Newt is easy to spot on the dancefloor! In bold tangerine, with a silky-punky hairdo all the way down an...

This heart goes boom-boom-boom! Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perh...

How about a heart-to-heart? Who wouldn't want to give Amuseable Hot Pink Heart a big squeeze? This fluffy, sentimental softy was just made for hugg...

On a break from lighting up the sky! Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddl...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey...

Alice in Wanderland! Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with ...

Fluffkin Doll sleeps snugly inside a vanilla bud, nestled in leaves. When it's time to play, this pip pops out and rides the breeze above the trees...

Smart Stationery Ruler makes geometry jolly in scrummily textured gentle jersey! This beigey boffin has waggly cord feet and splendid stitch detail...

Smart Stationery Pencil is a classic companion and a merry mascot for any exam! Gorgeously golden, with a suedey pink eraser, bobbly black feet and...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

Kooky Cosmetic Nail Polish is posy-pink and divinely decadent. With a suedey-soft bottle, deep grey lid, pebble cord boots and a friendly smile, th...

Kiss and cuddle with Kooky Cosmetic Lipstick! With a suedey pink stick, soft charcoal tummy, grey cordy boots and a shiny gold tube, this loveable ...

All the huggable hits! Karaoke? Okey-dokey! Amuseable Microphone is here to start the party! Funny and fuzzy, this sparkly mic has mustard stitchin...

Be a strumming star with Wiggedy Guitar! This aqua axe has a silver-grey fretboard, stitchy strings and a sparkly scratchplate! Hit it to hear a ro...

Get jumping and jiving with Wiggedy Record Player! Raspberry red and huggably soft, this stitchy deck has a velvety arm and a sparkly record, ready...

Fluffy, floaty, fabulous. Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious ...