New products

Brighten up that gloomy rucksack with the Amuseable Sun Bag Charm! This smiling sun is cosy and golden, with a silver chain and claw clip, Jellycat...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots a...

Look who’s popped out of the water! Mack Mudskipper is a pioneer – first fish to venture onto land! In high-contrast zingy orange and deep ocean bl...

On a break from lighting up the sky! Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddl...

Smart Stationery Pencil is a classic companion and a merry mascot for any exam! Gorgeously golden, with a suedey pink eraser, bobbly black feet and...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...