New products

Brighten up that gloomy rucksack with the Amuseable Sun Bag Charm! This smiling sun is cosy and golden, with a silver chain and claw clip, Jellycat...

Fluffy and merry with soft, snowy fleece, that’s the Amuseable Cloud Bag Charm! This happy drifter clips onto your bag with a silver claw and sturd...

Say it with baaaas. Aimee Sheep is stunning with divine fleece-do is the envy of the meadow! This glamorous lamb has a latte muzzle, pink suedette ...

Amuseable Cream Star has fallen down, but at least they've had a soft landing! This bright-eyed star has heavenly fur in fluffy meringue folds. Sit...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots a...

This heart goes boom-boom-boom! Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perh...

Who wouldn't want to give Amuseable Hot Pink Heart a big squeeze? This fluffy, sentimental softy was just made for hugging, with cordy feet like pl...

Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-white pal is curvy and cudd...

Points across the board! Someone's scrambled down from the tree to say a sparkly hello! Amuseable Star is a dizzy dreamer who loves to waggle those...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...

A flurry of mischief! Amuseable Snowball is the roundest rascal, with dreamy-soft coconut tussles! Nuzzle this tubby bundle of hugs and dream of a ...

A cracking good time! Ready to be the festive highlight of any holiday party, Amuseable Popper will get the festivities started off with snap. Te...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...

This heart goes boom-boom-boom! Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perh...

How about a heart-to-heart? Who wouldn't want to give Amuseable Hot Pink Heart a big squeeze? This fluffy, sentimental softy was just made for hugg...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey...

Fluffkin Doll sleeps snugly inside a vanilla bud, nestled in leaves. When it's time to play, this pip pops out and rides the breeze above the trees...

Smart Stationery Ruler makes geometry jolly in scrummily textured gentle jersey! This beigey boffin has waggly cord feet and splendid stitch detail...

Smart Stationery Pencil is a classic companion and a merry mascot for any exam! Gorgeously golden, with a suedey pink eraser, bobbly black feet and...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

Kooky Cosmetic Nail Polish is posy-pink and divinely decadent. With a suedey-soft bottle, deep grey lid, pebble cord boots and a friendly smile, th...

Kiss and cuddle with Kooky Cosmetic Lipstick! With a suedey pink stick, soft charcoal tummy, grey cordy boots and a shiny gold tube, this loveable ...

All the huggable hits! Karaoke? Okey-dokey! Amuseable Microphone is here to start the party! Funny and fuzzy, this sparkly mic has mustard stitchin...