New products

Amuseable Storm Cloud might look overcast, but everyone who sees this fluffy grump smiles! With tufty grey fleece, charcoal cord boots, embroidered...

Brighten up that gloomy rucksack with the Amuseable Sun Bag Charm! This smiling sun is cosy and golden, with a silver chain and claw clip, Jellycat...

Fluffy and merry with soft, snowy fleece, that’s the Amuseable Cloud Bag Charm! This happy drifter clips onto your bag with a silver claw and sturd...

Skip to the beat! Wherever you go, wear your heart on your bag! The Amuseable Heart Bag Charm is a gorgeous pop of berry red with dark-chocolate co...

Wear your heart on your shoulder! Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of roo...

Amuseable Love Locks are a cute couple in soft golden and grey fur. With glitter jersey arms and legs, and metallic embroidery detail, this smiley ...

Say it with baaaas. Aimee Sheep is stunning with divine fleece-do is the envy of the meadow! This glamorous lamb has a latte muzzle, pink suedette ...

Amuseable Cream Star has fallen down, but at least they've had a soft landing! This bright-eyed star has heavenly fur in fluffy meringue folds. Sit...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots a...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipper and strong webbed strap. T...

Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters in soft meringue fur! Wi...

A-cumulus your necessities in the Amuseable Cloud Bag. This adorable fluffy bag is the perfect piece to round off any outfit with its soft white pl...

Say ‘I Do’ to Amuseable Diamond Ring. Snuggly soft in silvery-grey fur and topped with a silky white diamond, this smiley ring has glittery jersey ...

Share the love with Amuseable Cream Heart. Snuggly soft in cream fur with a sweety stitchy smile and silver sparkly legs, pop this little heart in ...

This heart goes boom-boom-boom! Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perh...

Who wouldn't want to give Amuseable Hot Pink Heart a big squeeze? This fluffy, sentimental softy was just made for hugging, with cordy feet like pl...

Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-white pal is curvy and cudd...

Alice in Wanderland! Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with s...

Look out for leaping cows! Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-...

Points across the board! Someone's scrambled down from the tree to say a sparkly hello! Amuseable Star is a dizzy dreamer who loves to waggle those...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...

A flurry of mischief! Amuseable Snowball is the roundest rascal, with dreamy-soft coconut tussles! Nuzzle this tubby bundle of hugs and dream of a ...

A cracking good time! Ready to be the festive highlight of any holiday party, Amuseable Popper will get the festivities started off with snap. Te...

Will melt your heart. Amuseable Snowflake is all tired out from dancing about on the winter breeze! This double-cream cutie has a happy grin and a ...