New products

Ricky rocks rubber rings by the poolside. Ricky Rain Frog is ready to relax. Our favourite grumpy frog has found a duck rubber ring in bright yello...

The funkiest fish! Riley is one quirky Razor Fish. Bright and bold in orange cordy fabric, Riley has fluffy fins and a nose of iconic Bashful fur. ...

Steals your heart, not your chips! Chip Seagull is a top beach bird. In soft cream fur with dark grey wings, Chip has thin, suedette legs and a dar...

Bartholomew Bear is ready for summer fun! His removable costume of textured red fur with green suedette collar, and perky calyx hat fixed on top of...

Game. Set. Match on the go! Amuseables Sports Tennis Bag Charm is the perfect match partner in zingy yellow fur. With cream piping detail and a cre...

A hole in one from course to course! Amuseables Sports Golf Bag Charm is the perfect game day companion in textured cream fur. With a blue visor an...

A perfect pitch wherever you are! Amuseables Sports Baseball Bag Charm is the perfect game day companion in soft cream fur. With red stitching deta...

Ace spikes and sandy snuggles! Serve joy with Amuseables Sports Beach Volley. In soft segments of yellow and blue fur, this ball has cream stitched...

Ready to ride the half pipe! Land tricks and cuddles with Amuseables Sports Skateboarding. In blue suedette with beige edging and a bold orange bac...

Such a cool customer! Keep cool all year with Amuseables Ice Cream Cone. A soft scoop of textured cream fur sits in a short beige waffle cone with ...

Sharing joy with every scoop! Say Ciao to Amuseables Gelato! A textured scoop of strawberry pink gelato sits in a blue and cream striped cotton cup...

Bobbing along in the big blue! Amuseables Boiled Egg Scuba can't wait to explore! With super-soft fur in cream and yellow, embroidered goggles and ...

To have and to hold, in cuddles and in joy! Amuseables Boiled Egg Groom can't wait to say, ‘I do’! With super-soft fur in cream and yellow, and a s...

Graduate with honours and cuddles! Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow, and a cotton ...

Nice day for an eggy wedding! Amuseables Boiled Egg Bride can't wait to walk down the aisle! With super-soft fur in cream and yellow, and a delicat...

Skip to the beat! Wherever you go, wear your heart on your bag! The Amuseables Cream Heart Bag Charm is a gorgeous pop of soft cream with silver gl...

Wear your heart on your shoulder! Every day can be Valentine's with Amuseables Cream Heart Bag! This huggable heart has soft cream fur and plenty ...

Waves don't bother this sandy sweetie! Amuseables Sandcastle is a beachy favourite! Sculpted from soft sandy fur, this smiling castle boasts textur...

The iconic Jellycat is here in soft black fur with cream tummy and paws. With a long tail and pointy ears, this cat has a bright orange velveteen j...

Truffles Sheep is super soft in textured cream fur. With beige muzzle, trotters and ears, this sheep can sit up or lie flat for perfect cuddles eve...

The iconic Jellycat is here in soft black fur with cream tummy and paws. With a long tail and pointy ears, this cat has a bright orange velveteen j...

Wanderlust Elly is one chilled softie in delicate mocha-grey fur. This floppy elephant has big, ruched ears, a curious trunk and weighted paws. Tub...

A lofty mascot for any nursery, Dara Giraffe stands tall and proud! Scrumptiously soft in mottled banoffee fur, with cocoa horns, weighted hooves, ...

Richie Dromedary is sandy and cuddly, with a fabulous squishable hump! With ginger tufts, embroidered nostrils, a poised tail and soft cloven hoove...