New products

Bashful Duckling is barnyard sweetie. In soft yellow Bashful fur, this snuggly duckling has an orange beak and webbed feet, the perfect friend for ...

Brynlee Bee is all smiles in bright yellow and black striped fur. With a bold yellow belly and face with stitched smile, Brynlee has suedette legs ...

Amuseable Sports Badminton is a funky shuttlecock, serving playful shapes and gorgeous textures. With a cream suedette top, scarlet sweatband, coco...

Amuseable Coffee Cup is a classic blend of rich textures and delicious colours, with notes of quirky charm! This charcoal cup perks up any desk, fi...

Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky c...

Little Pup Bag Charm is adorably tiny, and has a silver chain for a lead! This nougat pup has chocolate patches, perky ears, and a waggly tail, and...

Amuseable Potato is round and textured in beautiful golden-brown fur! This podgy icon has a sturdy bean base, muddy cord boots and a chipper smile....

Popping up with good morning vibes, it’s the Amuseable Toast Bag Charm! This wholemeal cutie has a tufty brown crust, cosy face and warm stitch smi...

Amuseable Avocado Bag Charm is beautifully plump with a chunky suedette stone. With a bold green tummy and tufty shell, toffee cord boots and a Jel...

Put a hop in your step wherever you go with the Blossom Blush Bunny Bag Charm! This bouncing charm is beautifully soft, with marshmallow fur, a flu...

Put a hop in your step wherever you go with the Blossom Beige Bunny Bag Charm! This bouncing charm is beautifully soft, with praline fur, a fluffy ...

You can how take your favourite bear with you everywhere you go with the Bartholomew Bear Bag Charm! Still super soft in honey brown fur, diddy Bar...

Amuseable Chilli Pepper is the hottest name right now (and not just on the Scoville scale)! This crescent pepper has fiery red fur, a green suedett...

Amuseable Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord feet, shiny eyes and stitched d...

Keep your day sunny side up with Amuseable Happy Boiled Egg Bag Charm. This cream and yellow egg has a stitched smile, brown cordy boots, and a met...

Amuseable Boiled Egg Geek is soft and sweet in cream and yellow fur. With grey stitched glasses and textured red and white shoes, this smiley egg i...

Amuseable Boiled Egg Chic is one cool customer. Super soft in cream and yellow fur, this chic egg has suedette black boots to match those textured ...

Yummy Puppy is scruffy, golden and tiny enough to take everywhere! With floppy ears, a nougat muzzle, snuggly paws and a cocoa nose, this bright-ey...

Hop into Spring with Finnegan Frog! This sweet frog is super soft in moss green fur. With a cream tummy, stitched wide smile and long arms, Finnega...

Caboodle Puppy is so very round, with a cheeky stitched smile and hazel eyes! This tiny dog has floppy ears and the softest praline fur. With a per...

Time to accessorise your bag with the Bashful Tulip Bunny Bag Charm. This bonny bunny is travel-sized to be the ultimate companion wherever you go,...

Little Goat may be wee, but this kid will climb any mountain! Adorably curly in cream fur, Little Goat has pebble hooves, suedette horns, a tiny ta...

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...