New products

Who's that peeping out of the lettuce patch? Peekaboo! Poppin Bunny comes complete with hiding place! A cute, caramelly bunny who can sit in your p...

Ahoy and anchors away! Join Lottie Bunny Sailing for boating adventures on the high seas! With creamy ears rippling in the breeze, and bow flutteri...

The prettiest plus-one for any party! Birthdays, festivals or grand royal dances - Lottie Bunny Party loves to dress up! This oatmeal bunny wears a...

Gathering daffodils, making new friends. Lottie Bunny Floral is ready for a picnic in a pastel blue dress with pretty flowers! This oatmeal bunny h...

A cup of cocoa and up to bed! Lottie Bunny Bedtime is ready for a big old dreamy snooze! She's changed into her rumpled, gingham cotton jammies wit...

Take a deep breath and … Cock-a-doodle-doo? Little Rooster is practising hard but can't manage more than a squeak! This tumbly oatmealy chick is to...

Pouncy little jumpcat! Kitten Caboodle Kitty is a playful, naughty, shortbread fuzzball! With a tail curled like a question mark, this chocolate-ey...

Musical chairs or pass the parcel? Jollipop Giraffe is all about those party games! This cocoa-custard chum never wants to stop playing, even after...

Bring on the streamers and cake! Jollipop Elephant has just finished blowing up the balloons! Having a trunk sure is handy! With a perky, pompommed...

Double the bun fun! Huddles Bunny is a delightful baby-and-parent combo in tousled, coffee cream fur. Is baby trying to wriggle away to fit in some...

Scrambling off to the Land of Nod. Tiptoe closer and take a peek - Hibernating Fox is fast asleep! This scrummily stretchy ginger-cream cub has mad...

A bray-ve adventurer! Hard-working Harkle Donkey has stopped for a well-earned rest! In scruffled grey fabric, with a spiky mane and tufty tail, th...

Now that's how to make an entrance! Fun-Guy Robbie is a master painter, the Michelangelo of mushrooms! No wonder he's got such a confident smile, w...

Rock-a-bye bunny. It's naptime for little Cosie Bunny, who's swaddled and buttoned in a cream knitted blankie. This beigey bun has long perky ears,...

Golden dreams and gentle purrs! fter a long day of speeding about, Charley Cheetah is snatching a snooze! This amber-eyed cat is divinely flopsy, w...

Anyone fancy a field trip? Backpack Bunny is off on a hike, hopping along over grassy green hills! Our bold little bunny has oatmeal fur and a blus...

Bring on the Spring! Blossom Bea Beige Bunny can't wait to go to the park! This snuffle-sweet chum has the softest truffle fur and ditsy-print flor...

Hug a pug today! Gentle and affable, Bashful Pug is a tumbly, rumply rascal. Beautifully soft with a plump, beigey tum and a pebble-grey wrinkly mu...

A Jellycat favourite, this loveable bunny Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean t...

Popping up near you! Wakey-wakey! It's Amuseable Toast! Adorably goofy and kawaii, this squishable silly loves to loaf around! Freshly baked, with ...

Your packed lunch pal! Amuseable Sandwich is a thick and springy ploughman's mate! Fuzzy, soft bread? Check! Towelly crust and bobbly boots? Check!...

A beautiful baked buddy. Bonjour, mes amis! Un petit dejeuner? Amuseable Croissant is a crusty cutie - all golden and fluffy with soft pastry knobb...

With stitchy salt speckles, and a big loopy twist, it's Amuseable Pretzel! This sweet German pastry looks good enough to eat in warm brown fur and ...

Guten Morgen, und Guten Appetit! Freckly, friendly and fresh from the bakery, Amuseable Pretzel is knotty but nice! This squishy silly is golden b...