New products

Smudge Rabbit is one scrumptiously soft bun! This oatmeal bunny has a fluffy cream bobtail with long ears and limbs, and loves to flop in your arms...

A lofty mascot for any nursery, Dara Giraffe stands tall and proud! Scrumptiously soft in mottled banoffee fur, with cocoa horns, weighted hooves, ...

Richie Dromedary is sandy and cuddly, with a fabulous squishable hump! With ginger tufts, embroidered nostrils, a poised tail and soft cloven hoove...

Huddles Kangaroo has brought her baby to meet you! This fleecy oatmeal kangaroo hugs the tiny joey in her pouch. Baby can hop out for a bounce abou...

Talk about wholesome fun! Amuseable Oats is a smiley cotton bowl, striped in blue and cream, with a suedette rim and almond cord boots. Full to the...

Tilly Golden Retriever is a soft biscuit pup with firm beanie paws and sits well on golden haunches. Floppy-eared with big brown eyes and a liquori...

Rock some cafe culture wherever you go with the Amuseable Croissant Bag! This cheery pastry is scrumptiously golden, with stitched sections, cocoa ...

Iris Siamese Cat is a slinky cocoa-nougat kitty with neat long socks and a matching tail. Blue-eyed Iris has a cocoa mask and long two-tone ears, m...

Messenger Bunny has a very important message to deliver! Super soft in mushroom coloured fur with a cream fluffy bobtail, this bunny has a suedette...

Lottie Fairy Bunny is a soft beige bunny with long limbs and ears. In a pink satin dress with layers of net and organza wings, Lottie has a pink su...

Gordy Guinea Pig is a little ball of vanilla-fudge softness! Podgy and cosy, with biscuit fold ears, a suedette nose and fluffy cheeks, as well as ...

Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky c...

Little Pup Bag Charm is adorably tiny, and has a silver chain for a lead! This nougat pup has chocolate patches, perky ears, and a waggly tail, and...

Amuseable Potato is round and textured in beautiful golden-brown fur! This podgy icon has a sturdy bean base, muddy cord boots and a chipper smile....

Popping up with good morning vibes, it’s the Amuseable Toast Bag Charm! This wholemeal cutie has a tufty brown crust, cosy face and warm stitch smi...

For brunch on the go, clip on the Amuseable Croissant Bag Charm! fluffy and golden, with chocolate cord boots, this embroidered croissant is bakery...

Put a hop in your step wherever you go with the Blossom Beige Bunny Bag Charm! This bouncing charm is beautifully soft, with praline fur, a fluffy ...

Yummy Puppy is scruffy, golden and tiny enough to take everywhere! With floppy ears, a nougat muzzle, snuggly paws and a cocoa nose, this bright-ey...

Caboodle Puppy is so very round, with a cheeky stitched smile and hazel eyes! This tiny dog has floppy ears and the softest praline fur. With a per...

Amuseable Pan Au Raisin is perfectly baked in swirly golden fur. Sprinkled with velvety raisins and a sweet stitched grin, and those cocoa cordy bo...

Smudge Rabbit is one scrumptiously soft bun! This oatmeal bunny has a fluffy cream bobtail with long ears and limbs, and loves to flop in your arms...

Practising for their flying license! Wonderfully ruffled in toffee and cream, it's Little Reindeer! This sweet pal sits up so proudly, with tufty e...

A true sleigh belle! Announcing the divine Sofia Reindeer! This glam deer is the epitome of Christmas chic. Sofia wears a fluffy coat in creme-cara...

Bringing gentle charm and Christmas vibes! The Bashful Christmas Bunny Decoration is a praline coloured bunny with a berry velour hat with cream tr...