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Have you ever wondered what it would be like to be a floppy, hoppy bunny? Well, this mischievous story comes complete with a special pom-pom tail t...

is our classic gender-neutral bunny favorite. Super-soft and floppy, super silly, and oh so useful, this take -a-long pal will tie onto baby's stro...

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Step into a fairytale. Take a little good fortune wherever you go, with the Golden Dragon Bag Charm. This cosy dragon has golden fur, sparkly jerse...

Why hoard treasure when you're already golden? Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padd...

Don't be dragon your heels – take flight! Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny...

Bold and bright in chilli red fur, Darvin Dragon is a mythical marvel. With a cosy turmeric nose and tummy, fluted wings with embroidered swirls, g...

Skip to the beat! Wherever you go, wear your heart on your bag! The Amuseable Heart Bag Charm is a gorgeous pop of berry red with dark-chocolate co...

Wear your heart on your shoulder! Every day can be Valentine's with Amuseable Heart Bag! This huggable heart has soft scarlet fur and plenty of roo...

Amuseable Love Locks are a cute couple in soft golden and grey fur. With glitter jersey arms and legs, and metallic embroidery detail, this smiley ...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With s...

Amuseable Taco is a bundle of fun with a very colourful hairdo! Fiesta-funky with foldy suedey lettuce and tomato, it's all about the green and sca...

Cocoa Bear is a classic scruffle chum, with rumple-soft praline fur. This curious cub has big squishy paws, a choc-drop nose and a caramel muzzle. ...

Stellan Sabre Tooth Tiger might have claws and long teeth, but they're actually beautifully soft! A cinnamon dandy with silky tufts, huge trumpet p...

Lofty and gentle, Alonso Alpaca brings the calm vibes wherever he goes. Sitting up straight on big soft haunches, Alonso shows off his vanilla flee...

Adon Dragon loves to daydream, with sleepy eyes and a goofy grin. This mossy dragon has soft winged ears, a long spined tail and chunky toes, with ...

Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters in soft meringue fur! Wi...

A-cumulus your necessities in the Amuseable Cloud Bag. This adorable fluffy bag is the perfect piece to round off any outfit with its soft white pl...

Make every stroll a premiere with Amuseable Popcorn Bag! This stylish bag has red-and-cream stripes, fluffy popcorn with caramel flecks, and fudge ...