New products

The biggest, blushingest tom! Amuseable Tomato is one sun-ripened rogue! Rosy and plump as a cricket ball, topped with a scruffly, leafy cap, this ...

On a break from lighting up the sky! Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddl...

Your packed lunch pal! Amuseable Sandwich is a thick and springy ploughman's mate! Fuzzy, soft bread? Check! Towelly crust and bobbly boots? Check!...

Doesn't that look cosy? The Amuseable Peas in a Pod are having a sleepover! Meet our trio of snuggled-up, suedey green peas in a soft-but-bumpy tow...

Coming into flower! Amuseable Cream Orchid is putting on a fine display! Just look at those big, marshmallowy blooms – like puffs of silky steam! W...

Hiya, Cinth! Why, aren't you pretty? Amuseable Hyacinth is reaching high for the sky! From a cuddly linen pot, up shoots a great big clutch of scru...

A mischievous sidekick! Amuseable Devilled Egg has a bright yellow face and a talent for mischief. Terribly soft for a hard-boiled egg, this scamp ...

What a silly succulent! Amuseable Desert Cactus is here to cheer up any dull desk! This cordy companion has soothing green fur, a cheerful smile an...

A potted pal with velvety petals. A soft linen pot, and a wild purple hairdo! Amuseable Crocus is no wallflower – perched up on the windowsill in p...

A beautiful baked buddy. Bonjour, mes amis! Un petit dejeuner? Amuseable Croissant is a crusty cutie - all golden and fluffy with soft pastry knobb...

Zen up your workspace! Amuseable Bonsai is a serene presence. After all, it takes quite a lot of wisdom and patience to grow your own miniature tre...

Aloe aloe aloe, what's all this? Amuseable Aloe Vera is a very silly succulent, full of soothing snuggles. With neat cordy boots, velvety green fro...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

With stitchy salt speckles, and a big loopy twist, it's Amuseable Pretzel! This sweet German pastry looks good enough to eat in warm brown fur and ...

Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey...

Catch an ocean wave, or eight! Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific t...

‘Lion’ around with a cuddly kind of king! For the King of the Beasts, Bashful Lion is looking sweetly, well, bashful! He wants a caring companion t...

Bees and beetles and bears - oh my! Sometime we're not as wee as we think! I Might Be Little looks a bit closer at the tiny pals we might have mis...

Sparkle and shake to make magical sounds!

An adorable soft rattle ring for tiny tykes!

An adorable soft rattle ring for tiny tykes!

A twilight delight! If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for f...

Bashful Panda Cub is ready for his close up! This little cub is looking for a friend to share his bamboo with, and his silky soft black and white ...

Bashful Panda Cub is ready for his close up! This little cub is looking for a friend to share his bamboo with, and his silky soft black and white ...