New products

Lost in a daydream? Let Amuseable Cloud be your dreamy companion. This cumulus cutie is tufty and tussled in scrumptious cream fur, with cordy grey...

Catch an ocean wave, or eight! Storm Octopus is a bubbly sort, and you would be too, with eight amazing tentacles! Squishy and cheery in terrific t...

‘Lion’ around with a cuddly kind of king! For the King of the Beasts, Bashful Lion is looking sweetly, well, bashful! He wants a caring companion t...

Bees and beetles and bears - oh my! Sometime we're not as wee as we think! I Might Be Little looks a bit closer at the tiny pals we might have mis...

Sparkle and shake to make magical sounds!

An adorable soft rattle ring for tiny tykes!

An adorable soft rattle ring for tiny tykes!

A twilight delight! If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for f...

Bashful Panda Cub is ready for his close up! This little cub is looking for a friend to share his bamboo with, and his silky soft black and white ...

Bashful Panda Cub is ready for his close up! This little cub is looking for a friend to share his bamboo with, and his silky soft black and white ...

Bashful Pony has caramel charm, with soft hooves, round tum and silky mane and tail! A fabulous foal in toffee tones, with a peachy muzzle and per...

Bashful Pony has caramel charm, with soft hooves, round tum and silky mane and tail! A fabulous foal in toffee tones, with a peachy muzzle and per...

Alice in Wanderland! Loveably luminous, Alice Axolotl is a whole lot of kooky in hot pink floof! This ambling amphibian is bubblegum-bright, with ...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeously...

Barnaby Pup is a gorgeous first friend, in yummy oatmeal and pebble fur. Lollopy-dreamy, Barnaby is super-loyal, and always there to lend a paw. W...

Our Jellycat Logan Lizard is a wonderfully strange and squidgy reptile. Logan has lovely soft and scaly skin with a suedey neck frill, beady eyes ...

Who's that snuggling high in the branches? Do you like climbing trees? How about eating leaves? If I Were A Koala is a charming chunky board book,...

Nosey but nice! The Jellycat Bashful Grey Elephant Small has an amazing sense of smell, thanks to that tremendous trunk! If you’re doing some baki...

Guten Morgen, und Guten Appetit! Freckly, friendly and fresh from the bakery, Amuseable Pretzel is knotty but nice! This squishy silly is golden b...

One, two - that's me and you!

Get the scoop on summer! Irresistible Ice Cream Vanilla might look chilly, but this scrummy scamp gives cosy cuddles. With rich creamy fur in nuzzl...

She's a little bit egg-stra. Whitney Chicken is simply glorious - fluffy, podgy and scrumptiously soft! Our charming chicken has a stunning oaty r...

Bounding through the reeds and rushes! Measures: 9" x 4"

And the Waggiest Tail Award goes to… Bashful Fudge Puppy loves trotting along and snuffling about for sticks! A cocoa-cream spaniel with rumply ea...