New products

Yummy Silver Bunny is a teeny-tiny treat for little paws! Podgy-sweet in silver-grey fur, with a neat pink nose and snowy snoot, this lopsy poppet ...

Yummy Lamb is so baby-friendly, in tufty custard-cream fur! A gentle chum with a curious face, this mini lamb is just the right size to snuggle. Wi...

Yummy Duckling is the happiest hatchling in scrambled-egg yellow fur. Our waddling wonder has a golden beak and feet, tickly tum and waggle wings....

Look who's popped up to say hallo! It's squiggly superstar Winston Worm! With big bobble eyes, a silly smile, a tufty hairdo and fiery fur, Winston...

Wee Pig is full of courage and will always take care of their friends. A scruffled silly with diddy soft hooves, floppity ears and a round suedey s...

A sweet companion for sleepyheads, Wee Owl is a tumble of cream and grey tussles. Neat and petite, this shy little bird has fine flappy wings and a...

Perched on a pillow or dozing on a desk, Wee Lamb is a big help! From cheerleading to chilling, this supersoft pal knows a hug always helps. This t...

Squat, silly and so very sassy, Wee Fox has a mighty sense of mischief! Pop a fox on your desk for a quirky workmate, or take them along for a ramb...

Being little has its challenges, but Wee Bear has the hugest heart! This cinnamon chum is adorably diddy, with fleecy-soft fur and the bobbliest pa...

Wavelly Wave Inky is huggably chunky in charcoal fur, and we love that swooping back. With a snowy belly, roundy head, sturdy-soft tail and kindly ...

Soothing and squashy in pebble and cream, it's Wavelly Wave Grey! This ocean splasher has a perky split tail, flappy side fins and a huge roundy he...

Wavelly Whale Blue is a mighty marine mate! Splendidly squidgy in deep navy fur, with a cloudy-soft head, cream tum and fuzzy flippers, this chille...

Tumbletuft Turtle is mild and mossy, sitting serenely and having a think! Dreamily soft in gentle sage fur, with a mushroom-cap shell and chunky tr...

Tumbletuft Duck is rather shy, and doesn't like rough games. But whatever antics are afoot, this mellow chick with soft, scrambled-egg fur and yolk...

Whoops-a-daisy! There goes Tumblie Elephant! Tail in the air and flopsy ears flumped, this chunky-trunk chum has taken a tumble! Don't worry, thoug...

Splodgy and splendid, Syd Salamander is bold, bright and ready to wriggle! With tussled fur in pumpkin orange, mottled with inky blots, Syd's just ...

Splootie Puppy loves lying around like a gorgeous dollop of mustard. Flopsy, fuzzy and full of fun, this dreamy doggo is so very dorky. A layabout ...

Splootie Hippo is a raspberry pudding, loafing about with trumpet legs splayed. This huggable hippo can sit sweetly up or flop in style for impromp...

Splootie Elephant is royal blue, and royally lazy too! This sweet little softy is all flumped out with tail in the air and trunk on paws. It's not ...

A gentle gift for water-babies, it's Sienna Seahorse Soother! This coral-pink seahorse has a cordy mane and fins and the twirliest tail on the reef...

Vibrant, vivacious and very, very wee, Sweetsicle Elephant has arrived! This baby elly has bold aqua fur, foldy-soft ears and a tickly tail. Small ...

Little red rascal Sweetsicle Cat has the tiniest tail we've ever seen! Cosy and cute in scrumptious fruit fur, with neat fuzzy ears and waggly paws...

Sweetsicle Bunny is a bouncing berry bun with teeny paws and huge hugs to share! Perky in purple, with sticky-up ears, this pocket pip is full of c...

Sandy Snail is one laid-back bug, with a curious grin and bright saffron fur. Looking sunny-swell with a swirly brown shell, this dreamy softy take...