New products

Hop into Spring with Finnegan Frog! This sweet frog is super soft in moss green fur. With a cream tummy, stitched wide smile and long arms, Finnega...

Caboodle Puppy is so very round, with a cheeky stitched smile and hazel eyes! This tiny dog has floppy ears and the softest praline fur. With a per...

Amuseable Pan Au Raisin is perfectly baked in swirly golden fur. Sprinkled with velvety raisins and a sweet stitched grin, and those cocoa cordy bo...

With a big stitchy smile and kicky cordy legs, Amuseable Bean is a bundle of beany goodness! Soft and snuggly in soft orange-brown fur, this loveab...

Time to accessorise your bag with the Bashful Tulip Bunny Bag Charm. This bonny bunny is travel-sized to be the ultimate companion wherever you go,...

Time to accessorise your bag with the Bashful Blush Bunny Bag Charm. This bonny bunny is travel-sized to be the ultimate companion wherever you go,...

Velvety sweet, Fabulous Fruit Grapes are a top bunch! In stretchy violet fur with velvety stems, this bunch are ripe for the squishing! Approximate...

Blossom Cherry Bunny is dressed up for spring with adorable ditsy-print ears and paws! This creamy bunny has a powder-pink nose, cuddly tummy, and ...

Sassy Sushi Uramaki is a bite-sized cuddler! A trio of textured fillings are snuggled neatly in a fleece cloud of smiling rice. Pop this sushi in y...

Sassy Sushi Nigiri is a bite-sized cuddler! A velour and stitched shrimp sits on top of a fleece bed of smiling rice. Pop this sushi in your pocket...

Sassy Sushi Hosomaki is a bite-sized cuddler! A velour bundle of bright orange filling sit atop of a fleece cube of fluffy rice, all wrapped up in ...

Sassy Sushi Egg is a bite-sized cuddler! A velour strip of egg sits on top of a fleece bed of rice, all held together with a velveteen seaweed wrap...

Smudge Rabbit is one scrumptiously soft bun! This oatmeal bunny has a fluffy cream bobtail with long ears and limbs, and loves to flop in your arms...

Little Goat may be wee, but this kid will climb any mountain! Adorably curly in cream fur, Little Goat has pebble hooves, suedette horns, a tiny ta...

Your soft-hearted friend. A classic gift to share love and joy with iconic Bashful Bunny. This cloud-soft bunny has cream fur, flopsy ears and a pi...

Your soft-hearted friend. A classic gift to share love and joy with iconic Bashful Bunny. This cloud-soft bunny has cream fur, flopsy ears and a pi...

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Step into a fairytale. Take a little good fortune wherever you go, with the Golden Dragon Bag Charm. This cosy dragon has golden fur, sparkly jerse...

Why hoard treasure when you're already golden? Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padd...

Don't be dragon your heels – take flight! Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny...