New products

Cheeky little Bashful Fox is a jiffly ginger cub with fluffy white ears, feet and tail-tip. He loves to play giggly games, but this wily fox is far...

Trust the Amuseable Coffee-To-Go Bag to perk up gloomy mornings. With pink fur, a frothy cream lid, a chunky cord holder and toffee cord boots, as ...

Yummy Penguin is one excited chick, ready to take that first waddle! Beautifully tousled in blue-grey fur, with a heart-shaped cream face and littl...

Romi Reindeer brings sleigh-loads of festive joy. This scrumptious honey deer has huge weighted paws and suedette antlers in rich cocoa tones – not...

Adorable, snuggly and very, very cosy, let’s welcome the wonderful Peanut Penguin! Vintage-inspired in the baby-softest fur, he’s got icebergs full...

Bashful Arctic Fox is the perfect sidekick for winter strolls – this cloudy cub gives warming cuddles and hides very well in the snow! Divinely sof...

Cloudy with a chance of sweetness – that's Arlo Hare! This snowy hare has long, chunky ears with contrast black tips and inner shapers. With huge b...

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Do they celebrate holidays under the sea? Ask Cranberry Octopus! This rich red octopus is holiday-ready, with a deep scarlet mantle that's very hug...

Chunky, quirky and dreamy to hug, Merrick Moose is nosing ahead! This gorgeous moose has a huge almond muzzle with a textured lip and stitch-detail...

Theo Turkey may have plumage, but this turkey's taking no chances. He's knitted himself a bold teal hat, ready for the winter! Theo has over-sized ...

Everyone's in the holiday spirit, especially Amuseables Peanut Reindeer! Adorably textured, this funny legume has a cozy fur shell, red suedette no...

Lovingly detailed and full of Christmas fun, it's Amuseables Tree Cookie. This cheery biscuit is baked to perfection, with soft golden fur and choc...

Amuseables Star Cookie is sugar-free but no less sweet. This golden cookie is a treat for the tree, with embroidered icing, toffee cord boots and f...

Amuseables Gingerbread House is a dazzling statement – and that statement is 'Party time!' This richly textured golden house is covered with delici...

Toastie Vivacious Eggplant is looking very snuggly indeed, in soft, stretchy purple fur, with a green leaf on top. Wearing fluffy berry earmuffs wi...

Amuseables Bobble Avocado is a kooky pal for frosty days, with a knitted double-bobble hat. This beautifully textured avo has a tufty fur shell in ...

Bashful Bunny With Christmas Tree is on decoration duty! This scrumptious bunny has double-cream fur, snuggly ears and a silky bobtail, as well as ...

Bashful Bunny With Candy Cane is bringing a pop of festive color, with a squashy fur cane in cream and scarlet stripes. This vanilla bunny is so so...

Bold and cheery, Bashful Evey Bunny has plenty of candy-cane energy! A tufty sweetheart in red and cream stripes, with a fluffy white tail and pink...

Bashful Holly Bunny is a cloud of festive fun, with stunning curly red and white fur. Beautifully tousled, with huggable paws, long lop-ears and a ...

It's impossible not to nuzzle Bashful Luxe Bunny Scarlett. This divinely soft bunny has holly-berry fur and a white tufty bobtail. With bright, glo...

It's impossible not to nuzzle Bashful Luxe Bunny Scarlett. This divinely soft bunny has holly-berry fur and a white tufty bobtail. With bright, glo...

A quirky addition to any tree, the Festive Folly Pear Decoration is glamorous, sparkly and a little goofy. Our cuddly pear has gold jersey fur, a n...