New products

Get the scoop on summer! Irresistible Ice Cream Vanilla might look chilly, but this scrummy scamp gives cosy cuddles. With rich creamy fur in nuzzl...

Fruity frolics from a scrumptious camp, Amuseable Clementine is good for everyone! Ostentatiously orange with textured fur peel and very fine cordy...

Delightfully dandy candy! Peeping out of a festive stocking, it's Amuseable Candy Cane! Stripey-silly in scarlet and cream, with cordy brown boots ...

Delightfully dandy candy! Peeping out of a festive stocking, it's Amuseable Candy Cane! Stripey-silly in scarlet and cream, with cordy brown boots ...

Chunky, cheery and full of chuckles, Amuseable Gingerbread House brings the party! This kooky cottage has embroidered icing and a snowy roof of but...

Chunky, cheery and full of chuckles, Amuseable Gingerbread House brings the party! This kooky cottage has embroidered icing and a snowy roof of but...

Catch that cookie! Jolly Gingerbread Fred is a biscuit buddy, full of merry mischief! Smartly dressed in rich, spiced fur, Fred wears cream cuffs, ...

More stretchy than crunchy, Vivacious Radish is a most refreshing friend! Perky in pink-white ombre fur, with a plume of stitchy green velour leave...

Bobbly, bouncy and bursting with fun, it must be Fabulous Fruit Raspberry! Stretchy-snuggly in rich sorbet-red, with a jaunty green stalk beret, th...

Boiled Egg Blushing is a softy with a secret! This bashful friend has a goofy stitch smile and peachy rosy cheeks. With marvellous creamy marshmall...

Amuseable Pain Au Chocolat is a pastry poppet, full of chunky suedey chocolate! This golden pal is beautifully baked, with layers of soft fur and n...

Amuseable Blue Cheese is a strong little scamp, with vintage vibes and dairy daring. This wonderful wedge has suedey cream sides, wiggly blue embro...

A puffball poppet, Amuseable Broccoli rocks the vegetable patch! With a stout, suedey stalk in rich leafy green and bobbly chocolate cord boots, th...

Amuseable Sweetcorn is just popping out for a sunny stroll in brown cordy boots! With scrummily textured golden corn, a stitchy smile and a suedey ...

Full of energy, sunshine and smiles, Amuseable Banana has landed! This kooky fruit is beautifully curved with stitchy details and a suedey brown st...

Amuseable Peach is gorgeously squishy, with yummy, cosy, glowy fur. This loveable fruit has a funky toffee stalk and a green suedey leaf. An upbeat...

These cheeky twins bring a bunch of mischief! The Amuseable Cherries are scrumptiously bold in squishable fuschsia fur. Rich reddy-pink and ready t...

Wriggly, silvery and rascally - that's Sensational Seafood Sardine! This quick-flippered fish has stretchy fur in soothing pebble and charcoal. Wit...

Sensational Seafood Scallop is a bit of an ocean diva. With a peachy smile, daffodil frill and sumptuous stitchy coral shell, this clam is clamouri...

Sensational Seafood Crab always takes a sideways look at life! Our rockpool rockstar is a soft-shell sort, with chunky claws in apricot fur! Cheery...

A splendid softy with supercool segments, it's Sensational Seafood Lobster! Lollopy-leggy in warm coral fur, with a stitchy fan tail and big squidg...

Vivacious Vegetable Beetroot is plump and punky in rich royal purple. A bubbly bopper with a three-leaf updo, this colourful cutie brings joy to an...

Onions make some people cry, but Vivacious Vegetable Onion is such a giggler, you can't help laughing too! Squidgy and stretchy, this plump onion h...

Vivacious Vegetable Sweetcorn is all dressed up in fresh field fashion! Sunshine-yellow, with bobble-soft kernels, this cuddly cob wears a stretchy...