New products

Smiles all round! It wouldn't be Christmas dinner without Amuseable Brussels Sprout! This podgy pudding has suedey leafy layers, stitchy folds and ...

A treat to treasure! Why have one hat when you can wear four? Pretty Patisserie Mille Feuille is a stretchy softy with layers of pastry and vanilla...

Speedy scuttles and plenty of chuckles! Sensational Seafood Langoustine is a very merry marine matey. Gingery-joyful with soft, foldy segments, str...

Royal-tea is served! Pretty Patisserie Tarte Aux Fraises has snatched the crown in style! This shortcrust scamp has a snug pastry shell and a coron...

Simply the zest! Pretty Patisserie Tarte Au Citron is the perfect present for the Star Baker in your life. Zingy, stretchy and perfectly baked, thi...

Wibbly-wobbly-wonderful! Pretty Patisserie Dome Framboise loves to make an entrance! The squishy pink sweetie is super-stretchy and sits on a golde...

Fruit frolics with a berry bopper! Irresistible Ice Cream Strawberry is a candy-pink pal with a summery outlook. A scruffly scoop of yummy softness...

Chilled out and chipper! What's Irresistible Ice Cream Chocolate so cheerful about? Probably being voted everyone's favourite flavour! This scrumpt...

Come along! Chop-chop! Vivacious Vegetable Bok Choy is a sturdy scamp in stretchy fur! Chunky, cheery and huggably hearty, with a mighty crown of s...

Full of goodness and plenty of giggles! Vivacious Vegetable Kale Leaf is a veggie dandy with superfood style! Stretchy and soft with a ruched leaf ...

A crustacean sensation! Sensational Seafood Shrimp is pink and perky, jumbling through the deep, deep sea! With stretchy feelers, teeny legs, rumpl...

Now you sea me… Sensational Seafood Mussel is a very silly scamp, peeping out from that snuggly grey shell. With wonderfully wavy layers of fur and...

Superbly squishy! Bonjour to this cheery choux bun! Pretty Patisserie Religieuse is a jolly jester and chunky chum. Beautifully baked in golden pas...

Popping up near you! Wakey-wakey! It's Amuseable Toast! Adorably goofy and kawaii, this squishable silly loves to loaf around! Freshly baked, with ...

A funny fruit friend for you! For tons of texture and funky fun, grab Amuseable Pineapple! Muss up that scruffly fur and punky hairdo of minty fluf...

Olivin' it large! The Amuseable Olives are bobbly buddies who come from the same sunny branch! These mellow green friends have cute beigey feet and...

The perfect picnic pal. Amuseable Watermelon is pink, green and cuddly all over! A slice of sheer sillyness, full of Jellycat goodness, this fluffy...

The biggest, blushingest tom! Amuseable Tomato is one sun-ripened rogue! Rosy and plump as a cricket ball, topped with a scruffly, leafy cap, this ...

Your packed lunch pal! Amuseable Sandwich is a thick and springy ploughman's mate! Fuzzy, soft bread? Check! Towelly crust and bobbly boots? Check!...

Doesn't that look cosy? The Amuseable Peas in a Pod are having a sleepover! Meet our trio of snuggled-up, suedey green peas in a soft-but-bumpy tow...

A mischievous sidekick! Amuseable Devilled Egg has a bright yellow face and a talent for mischief. Terribly soft for a hard-boiled egg, this scamp ...

A beautiful baked buddy. Bonjour, mes amis! Un petit dejeuner? Amuseable Croissant is a crusty cutie - all golden and fluffy with soft pastry knobb...

With stitchy salt speckles, and a big loopy twist, it's Amuseable Pretzel! This sweet German pastry looks good enough to eat in warm brown fur and ...

Guten Morgen, und Guten Appetit! Freckly, friendly and fresh from the bakery, Amuseable Pretzel is knotty but nice! This squishy silly is golden b...