New products

Jolly Gingerbread Fred is baked to cuddling perfection in soft ginger fur. With stitchy icing details and a tartan bowtie, this dapper cookie is re...

Hooray for the holidays! Festive Folly Gingerbread Ruby is ready to celebrate! This snuggly biscuit has a red cotton hair bow, embroidered lashes a...

Always on the festive guestlist! Festive Folly Gingerbread Fred is a dapper addition to your Christmas decor! With soft ginger fur, embroidered ici...

This clementine's a real darling! Festive Folly Clementine is a zingy addition to any Christmas tree! This plump orange pal has a welcoming smile, ...

Meet a very dandy candy! Festive Folly Candy Cane is charmingly quirky and full of yule silliness. This smiley treat comes in two-tone stripes of s...

Celebrate in colour with Amuseable Rainbow Birthday Cake! This joyful cake has four soft layers in pink, purple, yellow and green, fluffy icing wit...

Vivacious Vegetable Aubergine just arrived in a very special veg box! Stretchy-soft in blush plum fur, with a sweet friendly smile and a green stal...

Trust the Amuseable Coffee-To-Go Bag Charm to perk up gloomy mornings. With biscotti fur, a frothy cream lid, a chunky cord holder and toffee cord ...

Make a statement with the Vivacious Aubergine Bag Charm! A cheeky addition to any bag in stretchy purple fur, with a rich green stalk and leaves, a...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the perf...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a cheery smile, a...

Every day is Halloween with Vivacious Vegetable Pumpkin! Roly-poly and splendidly stretchy, with soft orange fur and stitchy ruched segments, this ...

Grab a little shot of sunshine with the Amuseable Coffee-To-Go Bag! This supercute coffee has waggly legs, a chunky cord holder and a jolly smile. ...

Make every stroll a premiere with Amuseable Popcorn Bag! This stylish bag has red-and-cream stripes, fluffy popcorn with caramel flecks, and fudge ...

Amuseable Happy Boiled Egg Bag is one chipper champ! Smiley and sunny, with a strong mustard strap, soft white fur and a gorgeous golden yolk, this...

Avo-cuddle on the go with the super-soft Amuseable Avocado Bag. This adorable two-tone green cross body boasts a sleek matching strap, and ample st...

Celebrate in colour with Amuseable Rainbow Birthday Cake! This joyful cake has four soft layers in pink, purple, yellow and green, fluffy icing wit...

Amuseable Ramen is full of kawaii charm, from the cream-and-red bowl to the suedette chopsticks. Filled with wavy cord noodles, suedette spring oni...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch rainbow sprinkles and cord...

A quirky treat with summery vibes, Amuseable Bubble Tea's here! This beigey cup has a fluffy cream lid, a tall suedey straw and dark-chocolate boot...

Fabulous Fruit Lemon is a citrus sweetie in stretchy yellow fur. With a cocoa stalk and soft leaves, this smiley lemon has stitchy dot detail and i...

Give your cuddles a zesty twist with Amuseable Slice of Lime. Funky and fresh in bold green fur, this smiley wedge has soft rind and kicky cordy le...

Amuseable Strawberry is a snuggly sweet berry in textured red fur. With stitchy seeds, and a cordy leaf cap and boots, this berry is ready for summ...