New products

Perky little Percy Penguin will toddle and waddle right into your arms! A squat little sweetie, this fluffy grey chick still has his baby feathers!...

For the cosiest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as fresh...

Wouldn’t it be great to have big stompy feet and a long grey trunk to grab goodies to eat? The If I Were An Elephant Book encourages children to th...

Get thinking and dreaming with the If I Were A Giraffe book! This chunky board book has a splotchy giraffe tail, and pages and pages of feely fun. ...

Mocha cuddles from a cocoa cutie. Everybody loves a treat, and our favourite sweetie is Bashful Truffle Bunny! Yummy-soft in chocolatey fur, this ...

Willie Walrus is a welcoming buddy, with scrummy soft cocoa-cream fur! He's also rocking some super suedey tusks and flappy flippers with stitchy d...

Tubby and ticklish, Harry Panda Cub is such a cuddly chap. His charcoal-grey and creamy fur is velvety-soft and so beary snuggly. Harry's beany fee...

The Squiggle Frog stuffed animal by Jellycat is green all over with a huge grin on his face and big bulging eyes. He is just hoppin' to be your fr...

The closest thing to cuddling a cloud, Fuddlewuddle Lamb is so huggably cute. A bubbly and sweet, soft toy to keep with a gentle two-tone face and ...

Full of springtime and giddy with giggles, it's Jellycat Squiggle Lamb Plush! This funny fellow is a little ball of softness, in creamy, swirly fur...

Full of silly, citrussy fun, it's Bashful Lemon Bunny! Sweet as pie, with long, lopsy ears, this cuddly bunny is so dreamy-soft. Fond of snuggles a...

Bashful Blush Bunny loves to snuggle, and her super soft peachy fur makes her the perfect cuddle buddy! This lop-eared lovely will make a wonderful...

Leffy Elf is a helpful pal, making toys and games for Santa. It's cold at the North Pole, so Leffy's cheeks are as red as those boots and candycane...

Leffy Elf is a helpful pal, making toys and games for Santa. It's cold at the North Pole, so Leffy's cheeks are as red as those boots and candycane...

Bashful Twinkle Bunny shimmers and shines with gossamer soft creamy fur and glimmering silver stars in her ears. Indulge in the softest of cuddles ...

Take a look at Bashful Twinkle Bunny’s ears and you'll see silver sparkly stars. This magical friend loves to watch the night sky, and that soft cr...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...

What would it be like to hop and snuffle? The If I Were A Bunny Book aims to find out! Let little imaginations leap up high with dreams of bobtails...

Bashful Lilac Bunny is very attentive - she tilts her head to hear all the best tales and readies her yummy-soft purply ears. A delightful lassie i...

Tumbly-bumbly, creamy and cuddly, Bashful Lamb has gotten all dizzy! Her dreamily soft buttercream fur and flopsy ears are irresistibly scrummy - n...

Who is this lilac lovely? Blossom Jasmine Bunny is such a funny lass. She’s clearly been rolling in the lavender patch! Her pretty ears are so colo...

Meet Squiggles Elephant! He has an amazing sense of smell, thanks to that tremendous trunk! With his big floppy ears he will sure to be able to hea...

Growl and prowl to your heart's content with the 'If I Were a Lion' board book. Kooky and colourful, it's a great way to play, and has gorgeous tex...

Retired.Get silly and splashy with 'If I Were a Duck'. This sturdy board book is awash with colour, and lets tots play pretend in a wonderful way. ...