New products

The bubbly Fabulous Fruit Cherry buddies are stretchy-soft and squidgy in scarlet! These twins share a stalk in cocoa brown and a groovy green leaf...

Fabulous Fruit Melon brings the summer every day, with a green textured rind and squashy golden fur. Stretchy-soft, this chunky champ is even shape...

Bursting with scrumptious stitchy seeds, it's Fabulous Fruit Strawberry! Squishy and stretchy in rich red fur, this merry berry has a mop of soft g...

Fabulous Fruit Banana is so laid-back, lounging in stretchy golden fur! With a dapper brown stalk, stitchy peel and a splendid sunny smile, this br...

Vivacious Vegetable Beetroot is plump and punky in rich royal purple. A bubbly bopper with a three-leaf updo, this colourful cutie brings joy to an...

Coming in to land, it's Breezy Butterfly Iris! This fluttering friend sits up in style and shows off those splendid two-tone wings! Soft and stretc...

Hopping up to tweet a greeting, it's bonny Birdling Blue Tit! Squat and sweet in swooping blocks of blue, green, mustard and white, this chick is g...

Knock knock! Who's there? It's just Birdling Woodpecker, hunting yummy bugs! Dandy and dashing in moss-green and cream, with a sleek grey beak and ...

If I Were A Bee is a busy, buzzy board book, all about friendly bees! Little ones can explore feely pages, from shiny to stretchy to snuggly-soft, ...

Amuseable Carrot is scrumptiously textured in scrumbly orange fur! Cordy-booted, with such a big smile and a very fine fluffy green top, this chunk...

Bring some colour to the office with Flowerlette Daisy! This dainty pal has a chunky bulb base and stands up tall on any desk. In gentle green, cre...

Nibs Bunny is a hopscotch champion - take a look at those huge squashy feet! This springy sweetpea has cosy grey fur with snowy white ears, bobtail...

Amuseable Bluebell is full of the joys of Spring! Squat and sweet in a light beige linen pot, this perky plant has swishy indigo flowers and velvet...

Amuseable Snowdrop is here to spread cheer when it's chilly and dark at the start of the year. Sat in a soft grey linen pot, this pal has the prett...

Sherri Sheep is flumpy and scrumpy, loveably lounging wherever she likes! Oatmeal-scrumptious, with long, scruffly fur, chocolate-cream hooves and ...

Little Kitten may be diddy, but this squat sweetie is mighty! Lavender-blue and utterly loveable, this tufty scamp likes to hide in your pocket! Wi...

Loyal and loving, Little Pup is a bubbly bundle of biscuity fun. With chocolate splodges and waggly ears, this tussly pup is as cute as a button. A...

Fluttering in with a cheeky grin, it's beautiful Beatrice Butterfly! Rosy and cosy with a beany bottom, soft textured wings and suedey antennae, th...

Bashful Fudge Puppy loves trotting along and snuffling about for sticks! A cocoa-cream spaniel with rumply ears, a podgy tum and long tufty paws, t...

Rolling in from the sunny field, it's Amuseable Cauliflower! This bobble of goodness has fleecy florets, a cheery smile and cordy booties! This veg...

Be a strumming star with Wiggedy Guitar! This aqua axe has a silver-grey fretboard, stitchy strings and a sparkly scratchplate! Hit it to hear a ro...

Get jumping and jiving with Wiggedy Record Player! Raspberry red and huggably soft, this stitchy deck has a velvety arm and a sparkly record, ready...

Loyal, loving and a little bit lazy, Hudson Husky is taking a break! Silvery-grey and creamy-white, with a waggy tail and tufty ears, this snowy sw...

Tuffet Dog is huggably wholesome in oatmeal fur with cocoa splodges. Tousled and ticklish, this pally puppy has flopsy two-tone ears and paws, a ch...