New products

Chunky, cheery and full of chuckles, Amuseable Gingerbread House brings the party! This kooky cottage has embroidered icing and a snowy roof of but...

Catch that cookie! Jolly Gingerbread Fred is a biscuit buddy, full of merry mischief! Smartly dressed in rich, spiced fur, Fred wears cream cuffs, ...

Perfectly attired for a winter gathering, Tawny Reindeer's flowy furry surface is dressed to impress. Approximately 17" tallApproximately 17 inches...

Perfectly attired for a winter gathering, Tawny Reindeer's flowy furry surface is dressed to impress. Approximately 24" tallApproximately 24 inches...

Wistful Polar Bear is big and round like a soft, fuzzy igloo. Gentle and thoughtful, this lumbering lovely has scruffle cream fur and big squashy p...

Wistful Polar Bear is big and round like a soft, fuzzy igloo. Gentle and thoughtful, this lumbering lovely has scruffle cream fur and big squashy p...

Apollo Owl is the roundest, cloudiest chick, with fuzzy white fur and teeny flappy wings! This roly-poly treetop silly has bright, surprised eyes, ...

A friend for all seasons. Chilly but cheery, Teddy Snowman is looking delightfully dapper. This fluffy cream snowman is looking pretty cool, with c...

A friend for all seasons. Chilly but cheery, Teddy Snowman is looking delightfully dapper. This fluffy cream snowman is looking pretty cool, with c...

The perfect pal for tiny paws, it’s the Bashful Beige Bunny Ring Rattle. Playing with this bouncing bunny helps babies develop their hand-eye skill...

If I Were A Tiger is a cool jungle journey, where little readers get to be big cats! Get stripey and silly with this chunky board book, and explore...

Trot into lots of storytime fun with If I were a Pony! This playful board book has cute feely panels and colourful pictures to get ideas racing! Fr...

Get merry, furry and mischievous with If I Were a Fox! This chunky board book is bright and cheery, from gingery ears to brushy tail. Packed full o...

Life as a dino is one big stomp, as you'll find out in If I Were A Dinosaur! Happy, bold and easy to hold, this board book is full of jurassic spar...

JAll dinos know to carry along a neat little hill to rest upon! The Bashful Dino Soother is mossy-soft in ferny green. It belongs to our podgy preh...

The Bashful Bee Soother is a honeycomb dream in scrummy-sweet golden fur. Our bright-eyed bee is standing guard, looking after sleepyheads. Stripey...

Dive into the Sea Tails book for tails of every stripey, scale and squiggle! A funky fabric book that can hang from the buggy, this is one silly, s...

Bobtails, swishy tails, stripey tails, fishy tails - plenty to spot in the pages of Pets' Tails! This funky feely fabric book has colourful picture...

Wrinkly, crinkly, crunchety crunch. The dino pals are out to play. Discover the different textures, shapes and sizes of all their tails. This vibra...

For a special day, don't forget the Bedtime Elephant Gift Set! Hiding inside a soothing blue print box, you'll find a little grey elly in a cute pa...

Where does corn come from? Find out in I Am A Sweetcorn, a quirky look at the sunny journey from seed to scrummy cob! This bubbly board book is bol...

For wonderfully wavy undersea snoozes, we adore the Odyssey Octopus Soother! Our octopus pal has tied a square of the softest sea moss in green sat...

Clip an octopus onto the stroller or cot for happy hugs and plenty of tickles! The Odyssey Octopus Wooden Ring Toy has a beautifully smooth sustain...

Octopuses are bright and curious, and the Odyssey Octopus Activity Toy lets tots investigate too! This seafoam sweetheart has rattles, crinkles, sp...