New products

Padding inside, out of the storm! Isn't Bashful Snow Tiger majestic? Stalking through deep forests in grey and creamy stripes, this fierce-but-frie...

Chilling out on the slippery ice! Bashful Seal is a shy little pup and loves to be cradled and held. Bluey-grey with a soft cloudy tummy, this gent...

Hug a pug today! Gentle and affable, Bashful Pug is a tumbly, rumply rascal. Beautifully soft with a plump, beigey tum and a pebble-grey wrinkly mu...

Hopping with goodness! Bashful Plum Bunny has a cute plump tummy and dreamy-soft rich purple fur. Fruity-sweet with squish-squashy feet and long lo...

Bluey bounces and navy nuzzles. Snuffly, snuggly Bashful Navy Bunny is here to say hello! Gorgeously soft in divine dark-blue fur, this lopsy bun i...

Loveably leafy! Bashful Forest Bunny loves nature walks, and hops through the woodland looking for bugs! This sage little scamp has bluey-green fur...

A bear that shares is such a honey! Snuggle up with Bartholomew Bear Soother. This tufty, ruffly toffee bear is hugging a dreamy-soft fudgy blankie...

Tubby cub with lots of love to give. Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ...

Tubby cub with lots of love to give. Tawny-tousled and full of softness, Bartholomew Bear is the perfect bedtime buddy. Read him a story, sing him ...

A Jellycat favourite, this loveable bunny Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean t...

The Jellycat Bashful Dragon Large is a fierce little friend, with plenty of attitude! With supersoft fur in pale sage green, suedey horns and a lon...

Stripey, fluffy, rough-n-toughy! Bashful Tiger jigs from paw to paw - this stripey cat can’t wait to go and explore! Don’t be fooled by his super-s...

Peachy keen bunny dream! Bashful Blush Bunny loves to snuggle, and her super soft peachy fur makes her the perfect cuddle buddy! This lop-eared lov...

Popping up near you! Wakey-wakey! It's Amuseable Toast! Adorably goofy and kawaii, this squishable silly loves to loaf around! Freshly baked, with ...

This heart goes boom-boom-boom! Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perh...

A funny fruit friend for you! For tons of texture and funky fun, grab Amuseable Pineapple! Muss up that scruffly fur and punky hairdo of minty fluf...

Olivin' it large! The Amuseable Olives are bobbly buddies who come from the same sunny branch! These mellow green friends have cute beigey feet and...

How about a heart-to-heart? Who wouldn't want to give Amuseable Hot Pink Heart a big squeeze? This fluffy, sentimental softy was just made for hugg...

The perfect picnic pal. Amuseable Watermelon is pink, green and cuddly all over! A slice of sheer sillyness, full of Jellycat goodness, this fluffy...

The biggest, blushingest tom! Amuseable Tomato is one sun-ripened rogue! Rosy and plump as a cricket ball, topped with a scruffly, leafy cap, this ...

On a break from lighting up the sky! Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddl...

Your packed lunch pal! Amuseable Sandwich is a thick and springy ploughman's mate! Fuzzy, soft bread? Check! Towelly crust and bobbly boots? Check!...

Doesn't that look cosy? The Amuseable Peas in a Pod are having a sleepover! Meet our trio of snuggled-up, suedey green peas in a soft-but-bumpy tow...

Coming into flower! Amuseable Cream Orchid is putting on a fine display! Just look at those big, marshmallowy blooms – like puffs of silky steam! W...