New products

Commuting to work or walking to school? Wherever you're headed, take the Bashful Bunny Inky Bag Charm. This sooty bunny has gorgeous long ears and ...

Each page depicts zebra characteristics accompanied with sensory stimulating materials for youngsters to explore. Your child will love petting the ...

If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for flights of inspiration...

The Bashful Bunny Cream Bag Charm is velvety-soft and a force of style. With ears for days, a sugar-pink nose and a strong silver clip with Jellyca...

As bright and proud as the Moon itself, it's Bashful Owl. This sturdy bird stands plump and tall on mustard feet, with a matching beak, scalloped w...

As scrummy and pink as strawberry pudding, Barnabus Pig is a rumply wonder. Candyfloss-soft with a big tubby tum, foldy ears and a curly tail, this...

A Jellycat most loved character, the Bartholomew Bear Bag is ruffled and ready in maple-syrup fur, with petal-fold ears and a chunky muzzle. This c...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

Pebble-grey with scrumbly speckles, Ambrosie Squirrel is simply adorable. Leaning back on a big squishy tail, this cheeky chum has such a fuzzy tum...

Ambrosie Hare is oatmeal-cosy, with snow-flecked fur and golden suedey paws. With long, perky ears, expressive eyebrows, a cloudy bobtail and a pea...

Freckly, friendly Ambrosie Fox has a fantastic coat of printed red fur! With fluffy cheeks, a creamy tummy, tufty eyebrows and neat suedey paws, th...

Amore Dog is flomped in the sunshine, peacefully dreaming away. This podgy pup has sweet dreamy eyes, floppity ears and the snuggliest tummy; not t...

Amore Corgi is chunky and rumpled, with butterscotch fur, cream bib and ears, and an inkdrop suedette nose. A fine companion for afternoon naps, th...

Lofty and gentle, Alonso Alpaca brings the calm vibes wherever he goes. Sitting up straight on big soft haunches, Alonso shows off his vanilla flee...

Albert Jack Russell is a happy pup in soft cream fur with black and brown patches. With perky ears and a waggly tail, Albert loves to run around th...

With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion for giving the biggest of hugs. Her sil...

Adon Dragon loves to daydream, with sleepy eyes and a goofy grin. This mossy dragon has soft winged ears, a long spined tail and chunky toes, with ...

Amuseabean Unicorn is not your typical fable. This kawaii legend is dumpling-soft, with pink cordy hooves and a suedette twist horn. Rocking a silk...

Amuseable Cream Star has fallen down, but at least they've had a soft landing! This bright-eyed star has heavenly fur in fluffy meringue folds. Sit...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the perf...

Breakfast is the most important meal of the day - that's what Amuseable Toast Bag thinks, anyway! This little slice of kawaii has a cheery smile, a...

Gorgeously golden and charmingly chunky, Amuseable Sun Bag is full of fun! This honeycomb-yellow helper has fuzzy-soft rays, chocolate cord boots a...

When the rain stops, step outside in style! Amuseable Rainbow Bag takes very good care of any gold, with a sturdy zipper and strong webbed strap. T...