New products

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Step into a fairytale. Take a little good fortune wherever you go, with the Golden Dragon Bag Charm. This cosy dragon has golden fur, sparkly jerse...

Why hoard treasure when you're already golden? Don't underestimate Little Dragon – this bright spark is pretty fierce! With curly saffron fur, padd...

Don't be dragon your heels – take flight! Add a dash of saffron to your satchel with the Little Dragon Bag Charm! This curly furred dragon has tiny...

Wake me up when it's quest 'o' clock! Fabulous flapper Rose Dragon is just so sleepy after zooming through the sky! This lollabaout legend has milk...

Lounging around like a creamy cloud, it's loveably lazy Snow Dragon! This marshmallow marvel shimmers with magic, from sparkling spines to ears, wi...

Introducing Jellycat Nessie Nessa. So Jellycat have brought Nessie back in a smaller version. This one has the classic humped back, curved tail, lo...

A dreamy sight in clotted-cream fur, Isadora Unicorn is enchanting. With a plume mane and tail, silky feather and a pink twist horn stitched with s...

Adon Dragon loves to daydream, with sleepy eyes and a goofy grin. This mossy dragon has soft winged ears, a long spined tail and chunky toes, with ...

Amuseabean Unicorn is not your typical fable. This kawaii legend is dumpling-soft, with pink cordy hooves and a suedette twist horn. Rocking a silk...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With s...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With s...

See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, lopsy dragon makes such a fabulous entrance. With s...

Cosmo Monster is minty-cool, and happy to chill in any snuggly cave! With a scrummy-soft mane and tufty tail, suedey grey horns and skipabout legs,...

Clumsy, quirky and very cuddly! Thump! Bang! Clatter! You always know when Pip Monster's about! This bold, beany monster has masses of tousled ging...

What can I meddle with next? Grizzo Gremlin is a curious scamp, playing pranks and hiding keys, but it's all good gremlin fun! Apple-green with tuf...

Wake me up when it's quest 'o' clock! Fabulous flapper Rose Dragon is just so sleepy after zooming through the sky! This lollabaout legend has milk...

Wake me up when it's quest 'o' clock! Fabulous flapper Rose Dragon is just so sleepy after zooming through the sky! This lollabaout legend has milk...

Jinx Monster can't help but giggle - being a wriggly monster is fun! With a hot pink tum and mane, tasselly tail and dorky horns, Jinx is soft and ...

Drake Dragon may look scruffly, but he's soft, not scaly, and loves to make friends! Minty and mossy, this baby dragon has big, big wings and a lon...