New products

Salut! Amuseable Baguette has hopped straight out of the cosy oven to meet you! This golden loaf is deliciously soft, with huggable dough, chunky c...

Little Pup Bag Charm is adorably tiny, and has a silver chain for a lead! This nougat pup has chocolate patches, perky ears, and a waggly tail, and...

Popping up with good morning vibes, it’s the Amuseable Toast Bag Charm! This wholemeal cutie has a tufty brown crust, cosy face and warm stitch smi...

Amuseable Avocado Bag Charm is beautifully plump with a chunky suedette stone. With a bold green tummy and tufty shell, toffee cord boots and a Jel...

Put a hop in your step wherever you go with the Blossom Blush Bunny Bag Charm! This bouncing charm is beautifully soft, with marshmallow fur, a flu...

Put a hop in your step wherever you go with the Blossom Beige Bunny Bag Charm! This bouncing charm is beautifully soft, with praline fur, a fluffy ...

You can how take your favourite bear with you everywhere you go with the Bartholomew Bear Bag Charm! Still super soft in honey brown fur, diddy Bar...

Amuseable Chilli Pepper is the hottest name right now (and not just on the Scoville scale)! This crescent pepper has fiery red fur, a green suedett...

Amuseable Coffee Bean is little but powerful, giving a much-needed boost to all! With russet-brown fur, skippy cord feet, shiny eyes and stitched d...

Keep your day sunny side up with Amuseable Happy Boiled Egg Bag Charm. This cream and yellow egg has a stitched smile, brown cordy boots, and a met...

Amuseable Boiled Egg Geek is soft and sweet in cream and yellow fur. With grey stitched glasses and textured red and white shoes, this smiley egg i...

Amuseable Boiled Egg Chic is one cool customer. Super soft in cream and yellow fur, this chic egg has suedette black boots to match those textured ...

Yummy Puppy is scruffy, golden and tiny enough to take everywhere! With floppy ears, a nougat muzzle, snuggly paws and a cocoa nose, this bright-ey...

Hop into Spring with Finnegan Frog! This sweet frog is super soft in moss green fur. With a cream tummy, stitched wide smile and long arms, Finnega...

Caboodle Puppy is so very round, with a cheeky stitched smile and hazel eyes! This tiny dog has floppy ears and the softest praline fur. With a per...

Amuseable Pan Au Raisin is perfectly baked in swirly golden fur. Sprinkled with velvety raisins and a sweet stitched grin, and those cocoa cordy bo...

Sassy Sushi Egg is a bite-sized cuddler! A velour strip of egg sits on top of a fleece bed of rice, all held together with a velveteen seaweed wrap...

Little Goat may be wee, but this kid will climb any mountain! Adorably curly in cream fur, Little Goat has pebble hooves, suedette horns, a tiny ta...

Just the gift for the wizard in your life! The Lavender Dragon Bag Charm brings a pop of soft purple to any backpack; neatly attached with a silver...

Rosy fur and tiny roars! The Rose Dragon Bag Charm brings a blush of magic to your everyday dashes. With a silver claw clip and Jellycat tag, bloss...

When you've got to fly, take a dragon! Whatever the weather, the Snow Dragon Bag Charm will be there for you. This loveable dragon is snowball-soft...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Wake me up when it's time to roar! Golden Dragon is gorgeously cuddlesome. With soft ochre fur, a long curved tail and sparkling jersey spines, ear...

Step into a fairytale. Take a little good fortune wherever you go, with the Golden Dragon Bag Charm. This cosy dragon has golden fur, sparkly jerse...