New products

The Puppy Tails Activity Book is full of sights, sounds and wags! This bright cloth book has crinkle panels, colourful pictures and lots of fluffy ...

Wherever you’re going, you can bet the Betty Corgi Bag Charm is coming along for the ride! This caramel charm is golden-brown with vanilla ears, br...

Betty Corgi may not be royal but she's just as elegant as any pampered pooch. This genial sweetie has ginger fur with creamy splodges, cloudy paws ...

Each page depicts zebra characteristics accompanied with sensory stimulating materials for youngsters to explore. Your child will love petting the ...

If I Were An Owl is a charming board book, chunky like a little tree! Open the covers for bright illustrations - perfect for flights of inspiration...

As bright and proud as the Moon itself, it's Bashful Owl. This sturdy bird stands plump and tall on mustard feet, with a matching beak, scalloped w...

Alexis Anglerfish is wonderfully characterful in terracotta fur. Alexis comes from the deepest ocean – that's why they carry a cool suedette torch!...

Pebble-grey with scrumbly speckles, Ambrosie Squirrel is simply adorable. Leaning back on a big squishy tail, this cheeky chum has such a fuzzy tum...

Freckly, friendly Ambrosie Fox has a fantastic coat of printed red fur! With fluffy cheeks, a creamy tummy, tufty eyebrows and neat suedey paws, th...

Amore Corgi is chunky and rumpled, with butterscotch fur, cream bib and ears, and an inkdrop suedette nose. A fine companion for afternoon naps, th...

Albert Jack Russell is a happy pup in soft cream fur with black and brown patches. With perky ears and a waggly tail, Albert loves to run around th...

Amuseabean Unicorn is not your typical fable. This kawaii legend is dumpling-soft, with pink cordy hooves and a suedette twist horn. Rocking a silk...

Trouble comes in twos! Amuseable Pink and White Marshmallows have a lot in common, like praline cord boots, stitchy smiles and rosy blushes. Linked...

Amuseable Moon Bag is a cosmic way to carry your astro-essentials! Our lunar lovely has a crescent curve and fuzzy craters in soft meringue fur! Wi...

A-cumulus your necessities in the Amuseable Cloud Bag. This adorable fluffy bag is the perfect piece to round off any outfit with its soft white pl...

Make every stroll a premiere with Amuseable Popcorn Bag! This stylish bag has red-and-cream stripes, fluffy popcorn with caramel flecks, and fudge ...

Amuseable Happy Boiled Egg Bag is one chipper champ! Smiley and sunny, with a strong mustard strap, soft white fur and a gorgeous golden yolk, this...

Give your cuddles a zesty twist with Amuseable Slice of Lime. Funky and fresh in bold green fur, this smiley wedge has soft rind and kicky cordy le...

Say ‘I Do’ to Amuseable Diamond Ring. Snuggly soft in silvery-grey fur and topped with a silky white diamond, this smiley ring has glittery jersey ...

Amuseable Wedding Cake is a three-tier cuddle in scrumptiously soft cream icing. With a suedey moss green frill and decorative roses, this smiley c...

It’s cuddles at kick off with Amuseable Sports Football! Squishy and soft in black and white fur, this smiley football is ready to kick those long ...

Tee off with Amuseable Sports Golf Ball. Soft and squishy in textured white fur, this dinky darling gives a cordy thumbs up and is all smiles under...

Amuseable Sports Baseball hits it right out of the park! In soft white fur with red stitching, this smiley sweetie is all thumbs up under a navy ca...

Little Mouse is a wee vanilla truffle, with tumbly fur and fuzzy roundy ears. This perky pipsqueak has a long loping tail, nuzzly nose and the dink...