New products

Good for rocking around! Amuseable Nordic Spruce Christmas Tree has a jazzy hairdo in two-tone stripes! A funky alternative festive tree in a textu...

Amuseable Poinsettia is a sophisticated holiday companion! This stylish plant is such a sweet gift, with red suedette petals stitched with gold fre...

The If I Were A Hedgehog Board Book invites little ones to think and imagine. With tough board pages and joyful colours, it's a lovely gift for woo...

Timmy Turtle needs a friend to cheer him up – or someone to have a good grumble with! This soft, sturdy guy has a green textured shell, embroidered...

The Ricky Rain Frog Bag is perfect in any weather. With a plump mossy body, bright green lining and strong silver zip to protect your essentials, a...

The Ricky Rain Frog Bag Charm bounces along in true frog style! With a strong silver clasp, squeezable paws and a podgy tummy, this leaf-green soft...

Introducing Jellycat Nessie Nessa. So Jellycat have brought Nessie back in a smaller version. This one has the classic humped back, curved tail, lo...

Little Snake is inquisitive, and likes to chat to the people they meet. This bright-eyed snake has the cutest stitch smile and a wriggly weighted t...

Carniflore Tammie is a pot of delight, with a tangerine grin, soft stitch fangs, green stitched leaves and a shock of orange hair. Kooky Tammie sit...

Forgetful with plants? Carniflore Priscilla is your girl. This stunning green diva has a grey suedette pot, fluffy brown soil and scalloped stitch ...

Caractacus Chameleon is one bold character, with big meringue eyes and a mesmerizing expression. This zany lizard has tiny arms, a corkscrew tail a...

Take a seat next to Bryno Dino and watch the world go by. This apple-green dino is bold and eccentric, with a bobbly brow, knobbled nostrils, suede...

The Puppy Tails Activity Book is full of sights, sounds and wags! This bright cloth book has crinkle panels, colourful pictures and lots of fluffy ...

Adon Dragon loves to daydream, with sleepy eyes and a goofy grin. This mossy dragon has soft winged ears, a long spined tail and chunky toes, with ...

Look and feel like a melon bucks with the Amuseable Watermelon Bag! With its slim green strap and super soft textures, this sweet treat is the perf...

Avo-cuddle on the go with the super-soft Amuseable Avocado Bag. This adorable two-tone green cross body boasts a sleek matching strap, and ample st...

Take your quirks to town with the Amuseable Cactus Bag! With a textured felt pot, and a green cord barrel cactus which unzips. A pink tassel flower...

Give your cuddles a zesty twist with Amuseable Slice of Lime. Funky and fresh in bold green fur, this smiley wedge has soft rind and kicky cordy le...

Amuseable Strawberry is a snuggly sweet berry in textured red fur. With stitchy seeds, and a cordy leaf cap and boots, this berry is ready for summ...

Tumbletuft Turtle is mild and mossy, sitting serenely and having a think! Dreamily soft in gentle sage fur, with a mushroom-cap shell and chunky tr...

Ricky Rain-frog likes to sit and puzzle out the world. It’s a tricky business! He’s a ponderous, chunky, pea-green chap, and his podginess means he...

What's better than one cheery bunny? Three, all huddled together! The Nesting Bunnies are a tickly trio, in pebble, vanilla and tawny stretch fur. ...

Gunner Gecko is a funky friend and a minty mischief-maker! This dappled dandy has a big stitch smile, nuzzly nostrils and curious eyes. Mossy-mottl...

Stylish in stripes and loveably lanky, Francisco Frog loves to sit by the river! Jumbly-joyful, with long, loping legs, this bobble-eyed buddy is s...