New products

Colin Chameleon is such a charismatic critter! Soft as moss and jumbly-coloured, he's way too cool for just one shade. This kooky dude's got the bi...

Get merry, furry and mischievous with If I Were a Fox! This chunky board book is bright and cheery, from gingery ears to brushy tail. Packed full o...

Dive into the Sea Tails book for tails of every stripey, scale and squiggle! A funky fabric book that can hang from the buggy, this is one silly, s...

Bobtails, swishy tails, stripey tails, fishy tails - plenty to spot in the pages of Pets' Tails! This funky feely fabric book has colourful picture...

Wrinkly, crinkly, crunchety crunch. The dino pals are out to play. Discover the different textures, shapes and sizes of all their tails. This vibra...

For a special day, don't forget the Bedtime Elephant Gift Set! Hiding inside a soothing blue print box, you'll find a little grey elly in a cute pa...

Where does corn come from? Find out in I Am A Sweetcorn, a quirky look at the sunny journey from seed to scrummy cob! This bubbly board book is bol...

For wonderfully wavy undersea snoozes, we adore the Odyssey Octopus Soother! Our octopus pal has tied a square of the softest sea moss in green sat...

Clip an octopus onto the stroller or cot for happy hugs and plenty of tickles! The Odyssey Octopus Wooden Ring Toy has a beautifully smooth sustain...

Octopuses are bright and curious, and the Odyssey Octopus Activity Toy lets tots investigate too! This seafoam sweetheart has rattles, crinkles, sp...

It's the big sleepover, and Snuggler Fox is ready for a bedtime story! This silly scamp is friendly and funny, with cinnamon fur and a cordy navy r...

Everyone needs a secret hideout and Brambling Squirrel's is berry fine indeed! This gingery squirrel has found a blackberry just the right size to ...

Amuseable Blue Cheese is a strong little scamp, with vintage vibes and dairy daring. This wonderful wedge has suedey cream sides, wiggly blue embro...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight super-squiggly springy arms, Od...

Haverlie Rhino is knobbly, bobbly and gorgeous in cloudy grey-blue! With a tufty tail, suedey horns, perked-up ears and chonkity paws, this rumbly ...

Fresh from the ocean and full of smiles, it's wonderful Wally Whale! He's a beautiful buddy with vibrant teal fur and the softest, most tickly unde...

How do crunchy carrots grow? I am a Carrot helps little ones learn, with gorgeous pictures and hidden surprises. This bubbly book has a fabric fast...

What would it be like to spend your days under the sea? The If I Were an Octopus Book aims to find out! Let little imaginations swim to their heart...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeously...

Birdling Kingfisher loves perching patiently, waiting to spy some dinner in the river! This striking scamp has soft, bright fur in pastel blue, rus...

Most dragons are fiery, but Dexter Dragon is flopsy! No scales for this scamp - just snugglesoft fur in chalky blue and warm maroon red. Gorgeously...

Amuseable Rainbow loves everybody, and welcomes one and all for big, colourful hugs! With pastel stripes in peach, yellow and turquoise, cordy arms...

Coming in to land, it's Breezy Butterfly Iris! This fluttering friend sits up in style and shows off those splendid two-tone wings! Soft and stretc...